IDFA Opt-in: Good for User Privacy or Not So Much?

What is Apple's IDFA and why is it at the centre of privacy dispute? idfa IDFA Amsterdam The International Documentary Festival Amsterdam , an annual event, was founded in 1988 by a group of enthusiasts headed by Menno van idfa IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising

idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact